Comments for Product placement gone wild

James Bond movies have a history for product placement. Rolex submariners, Omega Seamasters and more. Those who can read german, can it here on the James Bond article.

Yes this sort of thing has already slipped into gaming. Quite a few FPS I play now have randomly rotated billboards that display ads. It is a definite buzz kill and takes away from the experience imho. I also get a little sick to the stomach when I see blatant advertising like the stuff you've pointed out in this movie. BUT this is nothing new and has been happening for a long time now. I mean, how many freakin pepsi ads did I have to endure in all those 80's movies, but who cares, I don't drink pepsi because of them and I hope you don't either. And I hope you don't buy a vaio or a sony ericsson phone just because you see them in this movie. I hope you think for yourself and don't let advertising subtle or otherwise effect you. good luck.

Older movies and TV shows, made before product placement caught on, used purposely un-branded products - cigarette packages, beer bottles, etc., with generic labels. I always found this distractingly unrealistic. Product placement, when subtle, reinjects a level of realism previously lacking. Is it brainwashing? Of course, but look all around us; why should movies be exempt?

I did a search for 'Too much Sony product placement' and you were top of the list. Great article, BTW. Sony is out of control. I think that much of the placement is gratuitous, possibly even written into the script. I have just finished watching the Resident Evil trilogy and all the Sony stuff was nauseating. The funny this is, though, Resident Evil is largely about a massive, evil, all powerful company. But apparently they have to contract out the making of computers and such to Sony. WTF? Is associating Sony with a big evil corporation a good thing, or just apt?